Tag: SOOPERgrail

New date for SUPERBOOTH21

The decision has been made. The new date for the Safety First Edition of SUPERBOOTH21 is set for this summer, from September 15 to 18, 2021.

“Even the greatest optimists must slowly acknowledge that the world will not be ready for larger, international gatherings in nine weeks now. That’s why we’ve decided to move SUPERBOOTH21 to September.”

HerrSchneider

But if in the summer, then with really much outside! The organizers of the trade fair do not want to miss out on the opportunities offered by moving the event to the warm season. Thus, additional places in the outdoor area of the FEZ Berlin were included in the planning of the event.

At the new locations, Fuchsbau, Hüttendorf and the small forest behind the seaside stage, there will be outdoor exhibitors for the first time. All stations are connected by short walks and each offer a varied program of concerts and presentations on smaller stages, so that you don’t have to miss the usual SUPERBOOTH festival feeling.

The open-air concept is intended to harmonize the usual relaxed atmosphere with the necessary safety measures in terms of distance and fresh air. For this purpose, half of the event space will be relocated to the spacious outdoor area. The exhibition areas inside the building will be reduced and thinned out in order to maintain the spatial distance between the participants and to avoid clusters of guests. Like the exhibition space, the guests will also be divided: For four hours each, in two groups of 500 people. This results in a moderate flow of visitors, who can experience the usual diverse selection of exhibitors in the reduced indoor area and then spend the rest of the day in the outdoor area, alternating with the second group.

In total, there are already several dozen confirmations from exhibitors who want to make their way to Berlin in September. Due to expected travel restrictions and existing planning obstacles, larger manufacturing teams directly postponed their participation to 2022. Likewise, it will not be possible for many overseas exhibitors to come to Berlin as early as the end of the summer. These will be offered alternative options for digital participation in the “Safety First Edition”.

Ticket pre-sales will not start before May, as the current development of the health situation will of course continue to be monitored. The actual realization of the event is directly linked to the start of ticket sales in order to avoid costly refund processes.

SOOPERgrail

The first edition of the new fair for the celebration of the art of guitar building will take place next year. Then numerous exhibitors will present instruments from the acoustic and electric range, for testing, experiencing and discussing.

The focus will be on the practical use of the presented instruments, the communicative get-together and the inspiring exchange between users and passionate manufacturers.

sooperRADIO

The first radio show of the Superbooth team from Feb. 11 is archived for listening on the new homepage sooperRADIO.com. Studio guest Thomas Kircher – from SchneidersLaden – explains how to work with a modular synthesizer and Sacha Ketterlin answers questions about his production techniques. Andreas Schneider talks about his motivation to host SUPEBROOBTH21 and SOOPERgrail.

The next sooperRADIO is dated 08. April 2021.

SOOPERtalk tonight at NAMM

SOOPERGrail & SUPERBOOTH21

The new year brings us the certainty that nothing is certain. It remains difficult to predict how the pandemic will develop. For this reason, the SOOPERGrail guitar trade fair and exhibition will not celebrate its premiere in April 2021.

Live tonight from 11pm:

As part of a virtual version of the American trade show NAMM tonight, Andre Kaufmann and Andreas Schneider, as organizers of SUPERBOOTH21 and SOOPERGrail, introduce themselves to the mostly American audience and answer questions in the livestream.

Join here.

Under the given circumstances, the planning of the new fair is more complex than that of the established SUPERBOOTH21, and the organizers are also taking into account the cautious booking behavior of guitar builders and partners from the surrounding European countries. Andreas Schneider comments:

“It is with a heavy heart that we postpone our premiere for the World of Guitarists, probably until late summer. SUPERBOOTH21 in May still remains our goal and is in active preparation. If it is possible and justifiable, we will be hosting the event. The booking status for this year, with mainly European exhibitors, is already satisfactory. Any cancellations that are still expected will be quickly filled by new participants. For this, we would already like to expressly thank the established and new exhibitors for their constructive cooperation.”

The robust concept of SUPERBOOTH21, as Safety First Edition at FEZ Berlin, with about 120 exhibitors, three stages and the spacious area around it, was adapted to the changing conditions over months. With this concept and a hoped-for improvement of the permission and the hygiene situation in Germany, the organizers can make a safe realization of SUPERBOOTH21 possible.

The planning includes, in addition to the development of large areas in the outdoor area and booking of new areas in the FEZ, also the semi-virtual integration of presentations of selected areas of the event via livestream. This will also include a daily talk concert by a selected manufacturer from overseas – on a projection screen in front of an audience.

Andreas Schneider pleads for a pragmatic handling of the extraordinary situation and in case of a postponement of both events:

“If a cancellation of the event in May is unavoidable, the Board has decided to take an alternative date for SUPERBOOTH21 in the summer. For this purpose, we will be happy to welcome all the exhibitors already booked, as well as some of the corresponding artists of SOOPERGrail, as our guests at SUPERBOOTH21. This can then be seen as a first step of synergy between these two worlds, for which we are personally enthusiastic.”

Despite all the uncertainty, one thing remains certain: Andreas Schneider and his team will remain busy. With this in mind, they would like to point out another date:

  • SOOPERRadio: For the first time SOOPERRadio will be broadcast on the terrestrial frequency 88.4 in Berlin and Potsdam for 2 hours on 11.2.2021 from 5 pm. Of course, it is the subject SUPERBOOTH21, but also about the music and its instruments. Andre Kaufmann and Mareen Nagel, who is responsible for booking the artists for SUPERBOOTH21, will moderate.

SUPERBOOTH21 & SOOPERgrail

SUPERBOOTH21

Here we go again, for real, seriously. From 5th to 8th of May 2021 a fulminant SUPERBOOTH21 will take place again in the FEZ Berlin. The trade fair for electronic musical instruments and music will then again present itself as a real event with a modern concept adapted to the new times, with attending guests and attractive exhibitors, almost as usual – with an additional day of events.  

As a selective international representation of a special industry for creative tools, Superbooth Berlin GmbH will present for the first time in 2021 a second event with similar ambitions.

SOOPERgrail

From April 30th to May 2nd, 2021 the FEZ Berlin will also host SOOPERgrail, an international conference, trade fair and exhibition for guitar builders, luthiers, craftsmen and other innovative manufacturers. For several years now, guitar builders and synthesizer manufacturers from all over Europe have been meeting regularly at their own events in Berlin. Events where people exchange ideas about craftsmanship, discuss remarkable products, present them, or sell them. Long before both events had to be reduced to the virtual world in 2020, the idea of a common, larger platform for musical instruments and their users was already under discussion.

HerrSchneider: “We as organizers (Superbooth Berlin GmbH) are looking forward to the coming year. We see the current situation as a challenge and chance. With the friendly support of the European guitar builders, we now see the unique opportunity to prove that for a successful trade show it has to be about quality not quantity.”  

Exhibitor and visitor numbers for the two events are strictly limited due to the changed circumstances. The well-known high quality of the discussions, meetings, concerts, demonstrations and workshops can only benefit from this. The calmer environment should also improve the situation when testing and exploring the exhibited products. For absent manufacturers, special concepts for digital and interactive integration into the event are in the makings.

Up to 150 exhibitors at SUPERBOOTH21 and 90 at SOOPERgrail meet a maximum of 500 visitors simultaneously in the building. Through a smart swap system, this number is doubled daily, allowing a total number of visitors of 4000 for SUPERBOOTH21 and 1000 for SOOPERgrail.

The hygiene concept for both events is already in the approval process. There are additional event areas in the green, further buildings around the FEZ Berlin and a space concept with tours and one-way routes through the exhibitions located in the buildings. This will ensure the most generous distribution of visitors on the exhibition grounds.  

An additional exhibition day reserved only for the professional visitors of SUPERBOOTH21, as well as the Labour Day as conference afternoon, exclusively for exhibitors and invited guests of SOOPERgrail, support thereby the special character as a unique meeting and experience space for all participants.

What remains to be said

This year, many of the previous exhibitors have helped SUPERBOOTH21 to stay within the realm of possibility, for which the Superbooth Team would like to express their most sincere thanks once again. All in all, SUPERBOOTH21 will be able to present itself internationally again, with a flexible and sustainable concept the organizers can react to changing circumstances.

We are slowly internalizing, individually and as a society, the routines that enable us to find a way to deal with the global pandemic. Concrete hygiene concepts are being tested, we are getting used to the changed way of dealing with each other and we now know better than in May 2020 how to behave in order to enable a safe social interaction. Until spring 2021 we will continue to learn and new insights will be incorporated into the planning of SUPERBOOTH21 and SOOPERgrail – for two safe and unforgettable events.

ABOUT STROMKULT


STROMKULT is our platform for updates and news on SCHNEIDERSLADEN and SUPERBOOTH, selected electronic musical instruments and events related to modular synthesizers, sequencers, competent drum machines, analog modular systems, midi tools, controllers, converters and related products of all kinds. You can find all kinds of events related to these topic in our EVENT CALENDAR. Also on this site you will find lots of videos from SUPERBOOTH – the world’s largest trade fair for electronic musical instruments, news about events and workshops at SCHNEIDERSLADEN.

Herr Schneider started in 1999 with SCHNEIDERSBUERO as a sales and marketing platform for the smallest manufacturers and inventors of electronic musical instruments. Products were shown online, in our showrooms and at the original SUPERBOOTH – workshops and countless reviews have been featured in magazines all over Europe.

These very special instruments and tools are now often available from specialist dealers all over Europe and can be purchased directly from our webshop SCHNEIDERSLADEN worldwide.