Amsterdam Damce Event is a big event – really big… This year, in the 22nd edition there were with 395,000 visitors a new record. ADE is the leading electronic music platform and the biggest club festival in the world for the whole spectrum of electronic sub-genres. Not everything happens in one place, of course. More or less the whole (inner) city of Amsterdam was turned into the festival ground, eye-catching banners with the ADE logo in black and yellow point the way to events and locations. These events can be anything, from parties at night to talks, exhibitions, perfomances and workshops during the day.
During daytime the events are more focused on equipment, for example The Sound Lab. Last year, the Sound Lab took place at the Compagnietheater and had its own Modularsynth section, the Modular Maze. For this year’s Sound Lab, the Cultuurhuis de Brakke Grond was the venue. In addition to Pioneer’s omnipresence, the brands Ableton, Elektron and Roland were shown and heard at the Gear Test Lab G10, while Novation, Amptec, Splice, SAE, Serato and KV331 were included in the Gear Test Lab G5.
Modular Maze? Unfortunately not this year. Almost… BUT Sound Lab 2016 was too good to not being back, so Alex4 was there to represent ACL, Vermona, Doepfer, Verbos and E-RM: Not in the 2 aforementioned rooms which had lots of colorful and plastic devices on display, but in the corridor in between, next to the entrance to the main stage and the stairs to the workshops.
Systems on site:
Quite often large crowds of people formed and surrounded the 4 modular systems. Mostly young people who wanted to know how to produce electronic music. Almost no one had previous experience with modular synthesizers, but there were no reservations, but lots of curiosity. And so the reactions were very open and positive because people realized that they were just offered new perspectives on music making.
The situation in the building was characterized by a professional, friendly and very competent organization. All in all a nice event. Hopefully there will be a Sound Lab next year!
STROMKULT is our platform for updates and news on SCHNEIDERSLADEN and SUPERBOOTH, selected electronic musical instruments and events related to modular synthesizers, sequencers, competent drum machines, analog modular systems, midi tools, controllers, converters and related products of all kinds. You can find all kinds of events related to these topic in our EVENT CALENDAR. Also on this site you will find lots of videos from SUPERBOOTH – the world’s largest trade fair for electronic musical instruments, news about events and workshops at SCHNEIDERSLADEN.
Herr Schneider started in 1999 with SCHNEIDERSBUERO as a sales and marketing platform for the smallest manufacturers and inventors of electronic musical instruments. Products were shown online, in our showrooms and at the original SUPERBOOTH – workshops and countless reviews have been featured in magazines all over Europe.
These very special instruments and tools are now often available from specialist dealers all over Europe and can be purchased directly from our webshop SCHNEIDERSLADEN worldwide.